Racing Mark Cavendish

Note: Sponsored by Oakley

racing-mark-cavendishThere’s a cool new viral marketing campaign making the rounds featuring Mark Cavendish promoting Oakley Sunglasses.

You can join it here. It’s pretty cool / scary how it connects with your Facebook.

Based on the choices you make in the video you have different outcomes. As someone who’s only just getting into road cycling a little more it was an interesting video.

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As seen on The Guardian, BBC and The Independent.

4 Responses to Racing Mark Cavendish

  1. Iain 26/07/2011 at 6:28 pm #

    That’s a great bit of fun, clearly my training during the cycle challenge paid off! 😉 Amazing how they lift your details though, wouldn’t say no to a personalised Specialised S Venge McLaren!

  2. skippy 26/07/2011 at 6:59 pm #

    THERE ARE “Chancers & chancers ” , doubt any of them seriously consider they are able to get within ” cooey ” but fair do’s they will have something to brag about with their ” mates ” should they get the nod !

    Did an item with ” King Cav and his lady at the first ” rest day ” on the TDF ! Much nicer guy than portrayed by the media !

    • Andreas 31/07/2011 at 1:14 pm #

      He looks pretty relaxed in the video!

  3. Brier1176 10/08/2011 at 4:02 am #

    Thanks for a great article. I liked reading it and can’t wait for more from you!

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