I need a strapline for the London Cyclist Handbook – Can you help?

london-cyclist-handbook-smallThe launch date for the new London Cyclist eBook is set: 17th of July 2012. But if you want to get your hands on a copy before everyone else (for Kindle, iPad, Google Nexus, laptop or pretty much any digital device) then help me come up with a strapline!

The handbook has six distinct sections:

  1. Getting started: This contains everything I wish someone had told me, when I first started cycling in London. From finding the right bike for you, to staying safe and planning a great route.
  2. Love London: From great bike shops, to charming cycle cafes and unmissable cycling events – London cyclists are truly spoilt. This section is a guide to it all.
  3. Gear Guide: Helping to guide you through the dazzling array of cycling gear that is available to cyclists. Includes a section on the best upgrades for your bike.
  4. The Urban Cyclist: From getting oil off your clothes, to the steps to take if your bike is stolen. This is quite a diverse section but will appeal to anyone who’s been cycling for a while.
  5. The Lazy Cyclists Guide to Bicycle Maintenance: This is the maintenance guide most of us need!
  6. Go Big or Go Home: This humorously named section is about what comes after you’ve fallen in love with cycling. It’s about how you can take things up to the next level. From sportives to touring – it’s all covered here.

All I need now is a strappy line that explains in a sentence what the handbook is about. If you think you can help – then please leave a comment below! All suggestions are welcome.

If I use your suggestion, you’ll be the first one to receive a copy!

P.S. I seriously appreciate your help – the strapline is something I’ve really been struggling with and the talented illustrator Jack is rightly pestering me to get it over to him so we can finish the cover.

Update: I’ve been absolutely blown away by the suggestions this morning – there’s some very creative minds out there for this early on a Monday! Thank you everyone – can’t reply to all the suggestions right now as I’m jumping on the train to get back to London but keep them coming!

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226 Responses to I need a strapline for the London Cyclist Handbook – Can you help?

  1. Tom H 09/07/2012 at 10:54 am #

    “London. By cyclists, for cyclists”

    • Tom H 09/07/2012 at 10:55 am #

      Or “London. By cyclists, for everyone”

  2. Chris 09/07/2012 at 10:56 am #

    Zen and the art of London Cycling

  3. goonz 09/07/2012 at 10:57 am #

    The London Cyclists Bible.

    The Cyclists Bible.

  4. Setokeza 09/07/2012 at 11:00 am #

    Beyond the traffic – the secret streets of this beautiful urban village – right under your wheels – day or night.

  5. Jackie 09/07/2012 at 11:00 am #

    From A to Z (Aches to zzzzz) on two wheels

  6. MissK 09/07/2012 at 11:00 am #

    Lock, stock and even how to adjust your barrel

  7. goonz 09/07/2012 at 11:02 am #

    All you need to know and more all in one place.

  8. MissK 09/07/2012 at 11:02 am #

    Suggestions from a fellow cyclist:



    peace and love on two wheels

  9. John 09/07/2012 at 11:05 am #

    How about just “The Knowledge”

  10. Andreas 09/07/2012 at 11:06 am #

    Jumping on the train now to head back to London so won’t be able to reply to all of these – but thank you for some incredible suggestions everyone – they’ve not only brought a big smile to my face but they’ve made me more excited than ever to launch the handbook!

  11. Una Coogan 09/07/2012 at 11:06 am #

    My strap line would be “Everything From getting started to going big, a Londoner’s guide to falling in love with cycling”.

  12. Alex 09/07/2012 at 11:06 am #

    I’m just flinging ideas here;

    The A-Z for two wheelers

    The How-to, the where and the why for London on two wheels

    A wheely useful guide to the capital on 2 wheels.

    Conquering the capital on 2 wheels

    Or – “I’ve bought a bike! What next?”

    Mostly rubbish, but there might be something there to work with!!

  13. John H. 09/07/2012 at 11:16 am #

    how about . London Cycling it’s Capital!
    or On yer Bike! / it’s better than walking!
    Free wheeling for Fun !
    It’s not the TOUR DE FRANCE !
    Two flat tyres on a rusty frame!
    Stuck in gear! / Ride on to the Sunset
    Running out of road!/ Two wheels are better than one!
    Dodging the traffic on two wheels!

  14. javier 09/07/2012 at 11:20 am #

    My tuppence worth:

    “Keep calm and cycle on”
    “Pedal to the London metal”


  15. Dave H 09/07/2012 at 11:23 am #

    Why not borrow from cycling’s new friends (of convenience) and call it ‘The Knowledge – on 2 wheels’


    ‘The guide to riding about the manor’

    ‘He who is tired of London, needs to start cycling around it’

  16. paul markham 09/07/2012 at 11:26 am #

    staying alive

  17. Andrew muirhead 09/07/2012 at 11:28 am #

    Empower London Cyclist.

    How to empower London Cyclist
    All the ingredients inside this wonderful book

    • Andreas 09/07/2012 at 6:52 pm #

      Like the whole recipe / ingredient approach – good take!

  18. Andrew Russell 09/07/2012 at 11:28 am #

    ‘a life behind bars in London’

    ‘an A to Z cycle guide to a life behind bars’

    ‘urban biking for the London connoisseur’

    ‘a non-“sloane” guide to London pedaling’

  19. Colin Prosser 09/07/2012 at 11:29 am #

    The All Year Round Guide to cycling in London for newbies & seasoned cyclists!

  20. Si 09/07/2012 at 11:29 am #

    ‘Only the brave’

  21. Ray Whitehouse 09/07/2012 at 11:31 am #

    Everything you need to know about cycling in London, a complete guide to seeing the capital on two wheels.

  22. Marston York 09/07/2012 at 11:31 am #

    How about:

    The rough ride guide to easing in the city
    No sleep til Swindon
    Keeping it “wheel” on the streets of London
    Shifting gears in London – a different pace for a different race

    Good luck with the book Andreas, great idea.
    All the best

  23. peter 09/07/2012 at 11:40 am #

    cycling in london?all you’ll ever need.

  24. niall 09/07/2012 at 11:41 am #

    Urban cycling made easy
    Urban cycling for Dummies – copyright problems 😉
    First steps in urban cycling
    From toddler to teenager in urban cycling

    Oh dear, terrible stuff I know. Hope it helps some anyway.

  25. Marcus 09/07/2012 at 11:43 am #

    London Cyclist Handbook
    -The cycle of life
    – The guide to ride

    • Marcus 09/07/2012 at 11:45 am #

      Guiding your riding

  26. Peter Clark 09/07/2012 at 11:47 am #

    Busy streets or open spaces, work or leisure, rain or shine – the complete guide to enjoying all the capitol has to offer on two wheels.

  27. Yannie 09/07/2012 at 11:48 am #

    Here is my Ten pennies worth…

    This Guide is as essential to London Cyclists; as their puncture repair kit.

    A Fundamental Guide for the budding and seasoned London Cyclist.

    An Essential Guide for the budding and seasoned London Cyclist.

  28. Ari Pallaris 09/07/2012 at 11:55 am #

    strapline: Cycle happy

  29. Steve H 09/07/2012 at 12:00 pm #

    What about:

    The Start to Finish Peddle Power Guide to Travel in London

    The Two Wheels Good, Beginners to Experienced Level Guide to Cycling in One of the World’s Great Cities

    The Two Wheels Good, Peddle Power Guide to London

  30. Robin Boothroyd 09/07/2012 at 12:08 pm #

    How about ‘Everything you need to know to get from A to B’?

    Good luck with the book!

  31. Ivan 09/07/2012 at 12:08 pm #

    Capital Cycling; All the things you need to know, but were always afraid to ask.

  32. Kath S 09/07/2012 at 12:08 pm #

    ‘Fifty Shades of Bike’
    ‘The Smooth Guide to London Cycling’
    ‘Call of the Bike’

  33. Becks 09/07/2012 at 12:08 pm #

    How to change your life.

  34. spanish pirate 09/07/2012 at 12:11 pm #

    Everything you want to know about cycling in London, but were afraid to ask.

  35. Ross 09/07/2012 at 12:24 pm #

    round and bloody round

  36. Jean-Philippe Chenot 09/07/2012 at 12:25 pm #

    How about: “Everything you wanted to know about cycling but were afraid to ask!”.

    Not very original but to the point.

  37. Jean-Philippe Chenot 09/07/2012 at 12:26 pm #

    Cycling tips and tricks for all levels!

  38. sm 09/07/2012 at 12:35 pm #

    Keep it simple. Definitely needs the word beginner in the title or some such:

    A beginner’s guide to cycling in the capital

    Urban cycling for beginners

    City cycling for beginners

  39. Kate 09/07/2012 at 12:36 pm #

    Driving’s for wimps: the London cyclist’s handbook

    London cyclist’s handbook: the most fun you can have on two wheels

    Hassle free cycling in London – the London cyclist’s handbook
    Stress free cycling in London – the London cyclist’s handbook

    The London Cyclist handbook: joy awaits



  40. Esteban 09/07/2012 at 12:36 pm #

    Mind the car

  41. Sue Abel 09/07/2012 at 12:43 pm #

    Think outside the car – all you ever needed to know about cycling in London.

    Also – is it possible to have a paper copy of the book? I find ebooks difficult. Your picture of the book looks lovely, but it wouldn’t look like that once I have printed/downloaded it!

    • coney 09/07/2012 at 1:12 pm #

      nice – reckon this blog need voting buttons

      • Andreas 09/07/2012 at 6:57 pm #

        Would love to do a paper copy but if I’m heading the self-publishing route then I’d have to order a rather large amount or charge a pretty big fee to buy it – which isn’t really great for people who are interested in reading it. However, there’s some discussion going on with a publisher so watch this space!

  42. John H. 09/07/2012 at 1:00 pm #


  43. John H. 09/07/2012 at 1:02 pm #

    DODGEMS ! flesh and metal don’t mix!

  44. John H. 09/07/2012 at 1:03 pm #

    Might be easier getting the bus on a rainy day!
    or In the Gutter looking at the Drains!

  45. John H. 09/07/2012 at 1:04 pm #

    Eat my BRAKEDUST!

  46. John H. 09/07/2012 at 1:04 pm #

    That’s why they call it a Pushbike!

  47. Higgs 09/07/2012 at 1:06 pm #

    “Everything you wanted to know about cycling in London, but didn’t know who to ask?”

  48. Steven Heath 09/07/2012 at 1:07 pm #

    Campaign for Zero Bike Theft’s , (not 60 per day) in London .

  49. John H. 09/07/2012 at 1:07 pm #

    Target practice for cars,buses,vans,a and Trucks!

  50. Higgs 09/07/2012 at 1:07 pm #

    “Everything you wanted to know about cycling in London, but didn’t know who to ask!”

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