I need a strapline for the London Cyclist Handbook – Can you help?

london-cyclist-handbook-smallThe launch date for the new London Cyclist eBook is set: 17th of July 2012. But if you want to get your hands on a copy before everyone else (for Kindle, iPad, Google Nexus, laptop or pretty much any digital device) then help me come up with a strapline!

The handbook has six distinct sections:

  1. Getting started: This contains everything I wish someone had told me, when I first started cycling in London. From finding the right bike for you, to staying safe and planning a great route.
  2. Love London: From great bike shops, to charming cycle cafes and unmissable cycling events – London cyclists are truly spoilt. This section is a guide to it all.
  3. Gear Guide: Helping to guide you through the dazzling array of cycling gear that is available to cyclists. Includes a section on the best upgrades for your bike.
  4. The Urban Cyclist: From getting oil off your clothes, to the steps to take if your bike is stolen. This is quite a diverse section but will appeal to anyone who’s been cycling for a while.
  5. The Lazy Cyclists Guide to Bicycle Maintenance: This is the maintenance guide most of us need!
  6. Go Big or Go Home: This humorously named section is about what comes after you’ve fallen in love with cycling. It’s about how you can take things up to the next level. From sportives to touring – it’s all covered here.

All I need now is a strappy line that explains in a sentence what the handbook is about. If you think you can help – then please leave a comment below! All suggestions are welcome.

If I use your suggestion, you’ll be the first one to receive a copy!

P.S. I seriously appreciate your help – the strapline is something I’ve really been struggling with and the talented illustrator Jack is rightly pestering me to get it over to him so we can finish the cover.

Update: I’ve been absolutely blown away by the suggestions this morning – there’s some very creative minds out there for this early on a Monday! Thank you everyone – can’t reply to all the suggestions right now as I’m jumping on the train to get back to London but keep them coming!

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226 Responses to I need a strapline for the London Cyclist Handbook – Can you help?

  1. Michiel 09/07/2012 at 10:04 am #

    Everything you always wanted to like
    Know and Understand about The Bike

    • Andreas 09/07/2012 at 10:18 am #

      Thanks for jumping in first Michiel! I like your suggestion.

  2. Mike 09/07/2012 at 10:06 am #

    Hi Andreas,

    Looking forward to the release of the book

    I know it’s not quite what you asked for but a nice logo for the front could be a bike with the London Eye for the wheels? Could look quite fun.

    As for a strap line, I’m not good at these things but how’s: “Two feet good, two wheels better” ?

    • Andreas 09/07/2012 at 10:20 am #

      I like that suggestion. Merging two icons of the city in to one. That’s one of those ideas where I’m surprised no-one has done it before! If we struggle with a strapline then that’s an awesome alternative!

  3. 416expat 09/07/2012 at 10:09 am #

    I don’t have a specific line to give you, but I know that everything sounds punchier in Cockney rhyming slang, so that may be something to consider.

    • Andreas 09/07/2012 at 10:20 am #

      Like it – good way to show off the London routes of the handbook. P.S. Spotted your tweet this morning – cheeky so-and-so’s!

      • 416expat 09/07/2012 at 10:46 am #

        Tea leaves = thieves, indeed!

  4. Rob 09/07/2012 at 10:09 am #

    A chain of thought?

    • Andreas 09/07/2012 at 10:25 am #

      Love the play on words – good suggestion!

  5. Sarah McIntyre 09/07/2012 at 10:11 am #

    These are pretty straightforward, but here you go:

    Everything you need to make the most of cycling in the world’s most exciting capital city.


    The perfect starter kit, you supply the bicycle: everything you need to criss-cross the world’s most exciting capital city on two wheels

    Sounds good!

  6. Sarah McIntyre 09/07/2012 at 10:11 am #

    I mean, the book sounds good! XD

    • Andreas 09/07/2012 at 10:24 am #

      Love your suggestion Sarah – “you supply the bicycle” – brought me a big smile 🙂

  7. Martin 09/07/2012 at 10:16 am #

    The A-Z Knowledge for anyone with a bike.

  8. Carolyn Smith 09/07/2012 at 10:18 am #

    All you need to know – capital information for Capital cyclists

  9. Rick Sutton 09/07/2012 at 10:21 am #

    “me and my bike, together we rule the world”

  10. Lefteris Konstantopoulos 09/07/2012 at 10:21 am #

    From “bicycle owner” to “London Cyclist” is what this book is all about.

    • Andreas 09/07/2012 at 6:44 pm #

      Good summary of the book Lefteris – that is what it is about!

  11. Jane 09/07/2012 at 10:21 am #

    I don’t know how to put on a helmet, the whole idea is going over my head.

    • Andreas 09/07/2012 at 10:29 am #

      Hahahaha – had to double read that but then I got it 🙂

  12. Andy 09/07/2012 at 10:21 am #

    How to get the most out of London by bike.

    A book to help you enjoy cycling in London.

    From choosing the right kit, the right routes, and the best cycle shops and cafe’s, this book shows you what’s great about cycling in London.

  13. Mark S 09/07/2012 at 10:22 am #

    Warning: Reading this book and following the advice contained within may be beneficial to your health, cause un-expected early arrival at destinations and leave a huge smile on your face.

  14. marcus 09/07/2012 at 10:22 am #

    London Life on Two Wheels

  15. annmucc 09/07/2012 at 10:22 am #

    What about:
    The Knowledge – Cycling-style

    • Andreas 09/07/2012 at 10:32 am #

      Really good – like the reference to the cabbies!

  16. Coallers 09/07/2012 at 10:23 am #

    Catch up with the capital’s cycling revolution

    Be part of the capital’s cycling revolution

    The capital’s cycling revolution – everyone’s invited

    Everything you need to know to join the capital’s cycling culture

    • Andreas 09/07/2012 at 10:33 am #

      I really like these Coallers – tying in the idea of “the revolution”.

  17. Steven 09/07/2012 at 10:23 am #

    “everything I wish I knew when I started…”

    • Andreas 09/07/2012 at 10:33 am #

      That’s the one that has been playing in my head too – Think it’s a good summary of the book!

  18. Duncan 09/07/2012 at 10:23 am #

    Making cycling in London as easy as riding a bike.


    Your ultimate guide to cycling in the capital

    • Andreas 09/07/2012 at 10:48 am #

      Very good “as easy as riding a bike” – thanks Duncan!

  19. karl 09/07/2012 at 10:24 am #

    Can’t wait for the book, for the strapline, could i suggest:
    Don’t panic! A cyclist’s guide to the capital.

  20. Patrick 09/07/2012 at 10:24 am #

    What about a play on the series of Lonely Planet guides such as “Paris on a Shoestring”? Something like, “London on a bike chain”?

  21. Sam dalton 09/07/2012 at 10:25 am #

    Conquering London one pedal stoke at a time.

  22. Ria 09/07/2012 at 10:26 am #

    London cycling made easy

  23. Francois 09/07/2012 at 10:27 am #

    Every Thing You Always Wanted to Know About Cycling * But Were Afraid to Ask

  24. zgibek 09/07/2012 at 10:28 am #

    “The only guide for you and your bike” 🙂

    anyway, good luck!

  25. sarah 09/07/2012 at 10:28 am #

    The best thing about cycling in London? You’ll always get a seat

  26. Kristina 09/07/2012 at 10:29 am #

    A wheely good guide to cycling in London

  27. Pavan 09/07/2012 at 10:30 am #

    ‘Green revolution’ London Cyclist Encyclopedia

  28. marafi 09/07/2012 at 10:30 am #

    First time cyclist in London. This is the bible for you.

  29. Matthew Falconer 09/07/2012 at 10:31 am #

    Everything you wanted to know about cycling in London, but were too afraid to ask…

  30. Louise Daniel 09/07/2012 at 10:33 am #

    The book sounds great and look forward to reading it. Here are a few ideas for a strapline.. Needs to be short, succinct and obvious what the book is about, I think, so people will instantly want to download it.

    London for bike lovers
    See and live London by bike
    Get to the heart of London by bike
    Ditch the car, get on your bike!
    London by bike
    Love London, love your bike!
    Bike to the heart of London

    Good luck and keep up the good work, your blogs are great.

    • Andreas 09/07/2012 at 10:52 am #

      Thank you kindly Louise – you are right – we do need to keep it short – these suggestions are all really good – going to be hard to pick a favourite!

  31. Hugh 09/07/2012 at 10:35 am #

    “The Push-Bikers Guide to the Capital – the meaning of life, the universe and everything on two wheels”

    P.S. on point 3, as the great Eddy Merckx said: “don’t buy upgrdaes, ride up grades”

    • Andreas 09/07/2012 at 10:55 am #

      Hahaha love this strapline Hugh!

  32. Allen 09/07/2012 at 10:35 am #

    Sounds good…possible strap line :
    London’s cycling – don’t need engines, cross the water.

  33. David 09/07/2012 at 10:38 am #

    You could always try a (slightly, twice) plagiarised:

    Everything You Always Wanted to Know About Cycling in the City (But Were Afraid to Ask).


    Learn how Londoners do it on two wheels

    Going beyond the Boris Bike

    • Andreas 09/07/2012 at 10:57 am #

      I like these two: “How Londoners do it on two wheels” and “Going beyond the Boris Bike” – really good – these suggestions are bringing me a huge smile this morning!

  34. Tom 09/07/2012 at 10:38 am #

    A tour de force of fun and practical advice for budding beginners to pedalling pros.

  35. mako 09/07/2012 at 10:39 am #

    How about
    “The London Cyclist’s Blue Print”
    “Blue Print for London on Two Wheels”
    “The Ins and Outs of Leg Power”

  36. dexey 09/07/2012 at 10:39 am #

    Cycling our City: all you’ll ever need to know.

    • Andreas 09/07/2012 at 6:48 pm #

      Liking the proud title of this one – really good!

  37. Matt 09/07/2012 at 10:40 am #

    Knowledge is power… propel yourself with the word on the streets from the London Cyclist.

    M: Motive power and self-development. This is a nice theme which someone else might develop further.

    London Cyclist – resource guide and advice for cyclists in London

    M: A bit boring, but It Does What It Says On The Tin can work well sometimes.

  38. FM 09/07/2012 at 10:41 am #

    Take one bike, add this book and conquer cycling in London

  39. Tom 09/07/2012 at 10:41 am #

    A practical, silent companion and guide to cycling in one of the most vibrant and bustling cities in the world.

  40. Andrew Wilcox 09/07/2012 at 10:42 am #

    The Chainline is “Everything you wheelie need to know!”

    An unsealed guide for setting your bearings

    Streets ahead of its content

    Read before cycling the streets of London

    Frame, groupset and patch

  41. Peter Stephenson 09/07/2012 at 10:43 am #

    Keep it simple:

    “Everything you need to know about cycling in London”

  42. dexey 09/07/2012 at 10:43 am #

    The Book that even Boris needs!

  43. Bo Bjelvenstedt 09/07/2012 at 10:45 am #

    A-Z about cycling in London.


    A capital guide to cycling.

  44. Sarah 09/07/2012 at 10:49 am #

    Two-Wheeled Wisdom for Exploring the Capital.

  45. goonz 09/07/2012 at 10:50 am #

    Never fear London Cyclist is here.

    London Cycling made easy as ABC.

    Forget the rest, this is the best. Everything about cycling in one place.

    Two wheels good.

    The cycle is complete!

    The handbook that is helmet and wheels above the rest.

  46. goonz 09/07/2012 at 10:51 am #

    The book to make you the complete rider. NB: Yellow Jersey not included.

  47. goonz 09/07/2012 at 10:53 am #

    Life in the cycle lane. The complete handbook.

    • Doug 09/07/2012 at 11:03 am #

      I like this one, but with a slight tweak: The complete handbook to life in the cycle lane.

  48. Sarah 09/07/2012 at 10:53 am #


    Two-wheeled wisdom for unearthing the capital.

    (small alteration, I know!)

  49. Elliott 09/07/2012 at 10:53 am #

    Re a strapline, how about “Everything you ever wanted to know about cycling in London but were afraid to ask”

  50. Alistair FitzPatrick 09/07/2012 at 10:54 am #

    Veni, Vidi, Velo !

    • Andreas 09/07/2012 at 11:01 am #

      Haha amazing – love all these straplines – they play up the whole “cycling lifestyle” theme

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