First ever Primera bike week starts on 14th of April

MTB Demo DayPrimera Sports are hosting their very own bike week on the 14th of April.

The week of events will kick off with a Mountain Bike Demo day. If you’ve been considering a MTB purchase but you aren’t completely sure what you are looking for then you can try different models out and see what features suit you.

At the event you’ll be able to pick from a selection of high end mountain bikes including:

  • Specialized Stumpjumper FSR Carbon – One of the most capable 29ers out there. Great for tackling the toughest trails you can find.
  • Specialized Stumpjumper HT Comp Carbon – This beautifully designed, cross country machine promises lightweight performance.
  • Lapierre XR 529 Standard & EL versions – This high end mountain bike is great for climbing those muddy hills thanks to the light weight frame and components. It’s just as agile on the descents.
  • Cannondale F29 Carbons Cannondale Scalpel 29ers – a dual suspension 29er that offers excellent handling combined with a lightweight frame.

The full list hasn’t yet been finalised so keep your eye on the website for that.

To demo one of the bikes, all you have to do is register your interest beforehand on the Primera Sports website. This will ensure people aren’t waiting around for ages to test a bike.

At the event there’ll be plenty of opportunity to chat to experts so they can offer their advice on the bike most suitable to you. There are often many questions around buying a new bike so it’s a great opportunity to have any queries answered.

The test event will be followed by an evening in the pub. What better after a day of mountain biking?

There is also the option of taking on the local trails on your own bike. That will be a great option for those who are not in the market for a new mountain bike.

The whole demo day takes place at the award winning Bankers Arms in Studland, nestled on the Jurassic coast in Dorset it’s as near as perfect place to the spend the day as any.

The following Saturday, the 21st April, will play host to the all-new Dorset Knobbler. The 100km sportive takes in some of the classic Purbeck & Dorset inclines! Participants will enjoy some of Britain’s finest scenery for an entry fee of just £15 (or £20 on the day). All proceeds from the day will be donated to the Steve Bernard Foundation.

The rest of the week’s activities will be announced on the website in the coming weeks. Amongst them will be Roller Racing. If that doesn’t sound appealing then the guided rides may.

Hopefully the success of Primera Sports Bike Week will lead it to being a regular fixture in cyclists calendars; not that we need an excuse to head down to Dorset for the weekend! But the promise of some good riding and the chance to chat with the experts before we buy is a definite lure.

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As seen on The Guardian, BBC and The Independent.

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