Uniqlo have launched their “convert your energy” campaign. Using kinetic energy pads, customers can generate power through movement. The promotion is related to the new HEATTECH gear that is now being sold in stores and online. Needless to say, the promotion is perfectly timed for the coming winter chills! (And will be particularly good for people like me who always seem to feel the cold and spend most the day asking others: Do you feel cold?).
As part of the promotion here on London Cyclist, Uniqlo have calculated how many kilometres someone would have to cycle to generate enough energy to power an electric oven for an hour.
To enter you need to answer the below question in the comments:
Q: How many km’s would you have to ride to generate enough energy to
power an electric oven for an hour?
The winner will have £100 to spend on any HEATTECH gear they want, from the Uniqlo store (there are both men’s HEATTECH and women’s HEATTECH choices). As we’re on the way to Christmas, this would be a good time to grab some of these tops as gifts.
Out of the correct answers, we’ll pick one winner at random using a random number generator.
Promotions will also be taking place in selected Uniqlo stores starting from October 25th until November 4th. This will be done using an innovative floor surface that will convert footsteps in to energy.
There will also be “Heat Spots” popping up around London in Garden, Soho Square, Westfield London, Westfield Stratford, and Bluewater where people can convert their social energy, to redeem a piece of HEATTECH.
The total converted energy from the promotion will be showcased on the in store screens.
HEATTECH is a new innovative brand of thermal clothing that is designed to lock in heat and keep you warm throughout the day. It’s also designed to be incredibly comfortable to wear to offer a soft and second skin like feeling to the wearer.
The heat spots will be at the London locations on the following days:
Covent Garden – Thursday 25 October –Sunday 28 October
Soho Square – Thursday 25 October –Sunday 28 October
Westfield London – Thursday 25 October –Sunday 28 October
Westfield Stratford – Monday 29 October –Saturday 4 November
Bluewater – Monday 29 October –Saturday 4 November
Our usual competition rules apply. The winner will be announced on this post.
Please note this is a paid promotion by Uniqlo.
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As seen on The Guardian, BBC and The Independent.