A roundup of all the TfL adverts promoting cycling in London

Here is a roundup of all the adverts I could find that promote cycling in London. Have a look through and leave a comment on which is your favourite.

1) London. Made for Cycling.

london made for cycling

2) Summer’s Here


3) Extend your life. Cycle.


4) Shift it


More after the cut off..

5) You’re better off by bike


Thanks to: Jovike

6) Make room for cyclists


Thanks to: Elyob

Video adverts

7. Test your awareness
I really enjoyed this advert – it makes drivers think not just about the other major road users but also about cyclists that you may not be looking out for.

8. ‘Signs’

I believe these campaigns can be attributed to M&C Saatchi. A special thanks to John Levick at TfL for sending me a copy of the poster adverts.

Love them or hate them? Do you have a favourite? Leave a comment with your opinion on the TfL cycling adverting..

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As seen on The Guardian, BBC and The Independent.

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4 Responses to A roundup of all the TfL adverts promoting cycling in London

  1. Bello Velo 12/03/2009 at 3:39 pm #

    Awesome!!!!! Thank You. Great Site

  2. Dana Lookadoo 10/04/2009 at 3:44 am #

    Enjoyed your post – very inspirational and makes me want to spend my “bike money!”

    Happy to learn about your site! Nice cycling resource, even for those living in the US!


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