In New York City, the Department of Transportation (the equivalent of our TfL) has unveiled a new initiative aiming to reduce the number of doorings. This is when a driver or passenger opens their door in the way of a cyclist. Something that here in ...
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Safe cycling TV advertising – Good or bad idea?
We all remember the advert. A child is being filmed by his friend on a camera phone playing around. As he crosses the street he doesn’t look left and a car runs him over. The advert still sends shivers up my spine. Some will claim the advert is a ...
Catch up with the bicycle ad campaign
We have covered some of London’s adverts encouraging people to cycle before but there is a new campaign by M&S Saatchi, the agency in charge of parts of the TfL account. It encourages people to rediscover their bike to enjoy London. For ...
A roundup of all the TfL adverts promoting cycling in London
Here is a roundup of all the adverts I could find that promote cycling in London. Have a look through and leave a comment on which is your favourite. 1) London. Made for Cycling. 2) Summer’s Here 3) Extend your life. Cycle. 4) ...