I think people have one of two emotions when they see motorists stuck in traffic . You may be among the people that as you zoom past on your bike think “haha suckers”. Or you may be among the people that feel a little bit sorry for poor Mr Motorist getting nowhere. Martin Williamson is definitely part of the second group.
He bought the web address quickerbybike.com and ordered shorts with it printed on the back. Then as he cycles past the hope is he may convert some of them into cyclists. When I came across this on BikeRadar I thought what a great idea but then when I read through the article I saw the response he has had is very limited.
Whilst I’m all for changing my entire lifestyle depending on things I have seen written on peoples butts I’m hardly surprised that not a lot of people have visited the site.
Yet, I would think that getting from A to B quickly is the main reason someone would convert to cycling. According to a recent survey in Copenhagen where people were asked why they choose to cycle, 56% of people said because its fast and easy.
So with the quickerbybike.com not converting people I came up with some more pure genius ideas.
My first one is for the back of the jersey:
The second one for the back of the shorts:
What would you print on the back to convert motorists?
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As seen on The Guardian, BBC and The Independent.