I sat down on a sunny day in Lord’s Tavern with Alex Schlagman, co-founder of Pocket High Street and owner of this very orange bicycle.
His London based startup has created an app that allows cyclists to type in an item they’re looking for and then get prices in London’s bike shops. They can then buy the item via the app and pick it up on their commute home.
Perhaps even smarter than that, the app has a feed of potential products you might like. As you add products to your wish list and swipe away those you don’t like, it can learn from your preferences and show you more relevant items.
It’s all pretty slick and a lot of work has gone on behind the scenes to put together the extensive catalogue of over 20,000 products.
Bike shops love it as it’s a way for them to advertise their products and cyclists can shop around, support their local businesses and instantly pickup items without waiting for an Amazon delivery.
It’s a win, win.
It’s exciting to see a startup like this coming out of London with a lofty goal of saving the high street. Clearly the cycling world is a great starting point, but it’ll be interesting to see where the app will go from there.
Alex is breaming with excitement as he describes their journey so far. It’s a familiar entrepreneurial tale of disappointments mixed with breakthroughs, right at the moment when you’re about to give up.
It’s all been made possible thanks to funding from various sources, including Start Up Loans, and a collaboration with a digital media agency in London.
If you’re interested, give the Pocket High Street app a try and let me know how you get on.
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As seen on The Guardian, BBC and The Independent.