New London Cyclist logo

After many hours locked away in a dark, small room with no windows the designers came to me with their new logo design. They carefully unwrapped the cloth that had been placed around the document to conceal it’s top secret identity. The London Cyclist logo was there before my very eyes!

And now here it is before your eyes:


It makes me very proud to finally announce the new London Cyclist logo. As you can see it is a work of art. I particularly like the way “cyclist” it spelt. Very creatively. The bike itself is beautiful in its simplicity.

I will now be implementing it throughout the site and using it when sending professional letters to companies. I think it will really say to them: “This is London Cyclist and we don’t mess around”.

The logo cost me just £18,000 which I think is an absolute bargain considering it’s detailed finish.

Okay, that is clearly not the logo. If anyone really likes it you can have it. I’ve not copyrighted it.

New logo say hello to London Cyclists and London Cyclists say hello to the new logo:


There are a few different versions that I’ll be using:

lcjustcyclist lctowerbridge_lc

Hope everyone likes it. I think it is simple, effective and clear. (If only I could get my writing to be the same!)

P.S. If you are wondering the “London Saiclist” logo was the work of my friend Mathias who sent me this when I told him I needed a new logo! I’m actually off to visit him in Brazil in a couple of days so things may quieten down on London Cyclist but I do have some great posts scheduled to go out. Also I’ll have my iPhone with me so I’ll be able to keep up with comments and Twitter and let you know about Brazil!

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12 Responses to New London Cyclist logo

  1. Charlie 04/03/2010 at 10:25 am #

    Nice logo – looks good. Be sure to give us a Brazilian Cycle Chic article when you’re back.

  2. Logo Design Monster 04/03/2010 at 7:29 pm #

    Love the initial scribble for the post entry! That would work well though for a very quirky situation. It’s nice that you have a few different versions for the final logo and the end result certainly communicates the message with clarity. Thank for sharing.

  3. Jonathon 05/03/2010 at 11:33 am #

    The logo looks great – very clear and striking. Well done

  4. Alexander 05/03/2010 at 10:59 pm #

    I like that the Tower Bridge is open in one of the variants – does this mean that we can now jump from one side to the other?

  5. Lígia 06/03/2010 at 12:11 am #

    Hey!! You’re going to Brazil!! I’m from there XD Where about?? Found this website two days ago, quite liked it. When I first came to London, I just cursed the weather and the “impossibility” of riding bike in such a cold place. But now I quite like the real adventure of riding bike with gloves, having to endure the cold, sometimes rain, snow or wind, being alert at the trafic, taking decisions all the time, accelerating, braking… It’s quite vicious… Just love busy roads and central London, and going around london, specially in sunny days… Just love all this…

  6. Andreas 06/03/2010 at 10:41 am #

    Alexander, that is exactly what it means! Please let me know when you are doing this so I can witness!
    Ligia, I’m in Sao Paolo at the moment and off to Rio on Monday. I’m planning on doing some mountain biking near Rio! Any tips?
    Pleased to hear about you finding this site and enjoying the content. I hope it keeps everyone nicely entertained! Also good on you for trying out cycling in London and getting to love it. Cycling in the rain is fun but when you get a gorgeous day of weather you appreciate it so much more!

  7. Lígia 06/03/2010 at 12:41 pm #

    This browser deleted all my text ¬¬’. Anyway, will rewrite it.
    I don’t know Rio or São Paulo. But one thing I have to say is that I hope you are with a Brazilian there, so that you know where you are going and so on. And if you are going to do montain bike, you are probably going to a place where the nearest city is at least about 20 kilometers away and there is nobody around. In Brazil, it is not safe to be all alone with an expensive bike. In the middle of the forest I guess it would not be thaaat dangerous (even though I would not be there all alone), but if you are going to do long journeys using the highways and so on, you HAVE to be in group.
    And if you are going to do montain bike, you are probably going to the forest and so on. So have a bath in a waterfall… I just can’t describe how I feel in such a place… after going there it literally feels like you’ve washed your soul man…
    That’s all I have to say =)

  8. Lígia 06/03/2010 at 12:44 pm #

    ops, I’ve just reaad you’re visiting your friend there hehehe

  9. russell 07/03/2010 at 4:25 pm #

    nice logo buddy. am i the only one who thought the kids drawing was for real!
    have a nice one in Brazil.

  10. Andreas 07/03/2010 at 7:57 pm #

    Ligia, I’m very lucky to be here with a friend because he has been doing all the translating and knows what we should and shouldn’t be doing! I think near Rio there may be good opportunities with some kind of organised mountain bike tour, this is what I’m hoping for! If we can find a waterfall it would be perfect, especially with the hot weather! Unfortunately with the large distances in Brazil and it being such a vast country I think nwe are going to only experience a small part. What I have seen so far is incredible!

    Russel, wondering if I would confuse anyone! Thanks for Brazil wishes, so far so good!

  11. Lígia 08/03/2010 at 12:40 am #

    Have a nice time in Brazil man… This place is just cool (I mean, hot hehe)

  12. Mick 08/03/2010 at 2:39 pm #

    “London Saiclist” does have a certain charm though! The pencil logo has a really avant-garde feel to it…

    The real ones are very nice though, especially the third with the Tower Bridge silhouetted against the background. Good luck in Brazil!

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