We have covered some of London’s adverts encouraging people to cycle before but there is a new campaign by M&S Saatchi, the agency in charge of parts of the TfL account. It encourages people to rediscover their bike to enjoy London.
For all 4 posters see: Campaign Live. It is interesting to see the adverts are of cyclists that are not wearing helmets. Not that a helmet would have helped in the recent clip that emerged of a near miss by the mayor of London as a lorry slams into a parked car.
The BBC has this clip:
Join 5,112 fellow cyclists who are subscribed to the London Cyclist newsletter
Sign up for our free newsletter to get...
- Advice on the best cycling gear
- A Friday roundup of all the latest London cycling news
- Exclusive content not available on the blog
Subscribe today, and get exclusive access forever! (It's free)
*No spam, ever!
As seen on The Guardian, BBC and The Independent.