We have covered some of London’s adverts encouraging people to cycle before but there is a new campaign by M&S Saatchi, the agency in charge of parts of the TfL account. It encourages people to rediscover their bike to enjoy London.
For all 4 posters see: Campaign Live. It is interesting to see the adverts are of cyclists that are not wearing helmets. Not that a helmet would have helped in the recent clip that emerged of a near miss by the mayor of London as a lorry slams into a parked car.
The BBC has this clip:
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As seen on The Guardian, BBC and The Independent.