Catch up with the bicycle ad campaign

We have covered some of London’s adverts encouraging people to cycle before but there is a new campaign by M&S Saatchi, the agency in charge of parts of the TfL account. It encourages people to rediscover their bike to enjoy London.

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For all 4 posters see: Campaign Live. It is interesting to see the adverts are of cyclists that are not wearing helmets.  Not that a helmet would have helped in the recent clip that emerged of a near miss by the mayor of London as a lorry slams into a parked car.

The BBC has this clip:

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As seen on The Guardian, BBC and The Independent.

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6 Responses to Catch up with the bicycle ad campaign

  1. The Wandering Scotsman 25/05/2009 at 11:05 pm #

    I do feel sorry for cyclists in London, even though I have said a few harsh words about some of them in the past. They have so much to contend with on the roads in this crazy city There are too many mad drivers out there, that don’t seem to have very good eyesight or concentration, which has resulted in numerous deaths and injuries to cyclists through no fault of there own.

  2. NO Endeavour 26/05/2009 at 5:38 pm #

    Of the M&C Saatchi campaign, as well as a lack of helmets, the cyclists in Image 3 appear to be on bikes which have chains on the left. Oops. Seems the Art Director isn’t an advocat of two-wheeled transport. It’s a very poorly executed campaign. With pseudo (studio shot) cyclists comped into ‘urban’ environents. Has TFL stamped all over it.

  3. Andreas 28/05/2009 at 6:47 pm #

    Thanks for comments guys. Good to hear your support Wandering Scotsman.

    Good powers of observation NO Endeavour – I agree that some of the scenes should look more Londonesque rather than generic ‘urban’ environments.

    • Alexa Brown 25/05/2010 at 11:21 am #

      It’s perhaps a little late to say so, but I can assure you they were shot in parks, not in studios.

  4. Tyson F. Gautreaux 31/12/2010 at 12:29 pm #

    Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.

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  1. Ad campaign to promote urban cycling in London | Bikestorming.org - 15/08/2012

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