When the new Evans Cycles store opened in West End on Mortimer Street I got invited along to take a look around. I was very impressed with the store and also with what I heard from the management team.
The new store is London’s largest Evans Cycles and it is mainly located underground. The surroundings feel more like a nightclub rather than a bike shop. The range of bikes inside is, of course, huge and as you can see from the picture well presented.
The first person I met was Neil Fitton, Evans Cycles Head of Marketing. He introduced me to Ben Hart who is Head of Ecommerce. We were soon talking about Brazil, New Zealand and the sheer amount of Aussies in London! As you can see very on-topic conversation.
I also met with Will Lockie who is the Online Marketing Manager. He told me to bring my bike down and they can take a look at it. I jumped at that opportunity as I’ve been meaning to fix my front derailleur. The mechanics are located in an open workshop that you can look into. They soon fixed my bike while we chatted about cycling in London.
Will told me that Evans are in the process of starting their own cycling blog. It will be all about having fun with bikes. I think they have the right idea about this and I look forward to seeing it working.
Everyone from the Evans team was very friendly and relaxed. It was good to meet the people behind the company. It definitely gave Evans a bit more of a personality rather than the big corporate giant that it may sometimes come across as for us cyclists. I would definitely like to see more of this people side of the company.
To celebrate the opening during April you can also get 10% off accessories, clothing and “non-sale” bikes. The voucher for this is available here. I’m also talking to Will to see if we can offer a free bike service for London Cyclist readers so I’ll keep you informed about that.